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Value Proposition

Gains Job to be done Pains let's design it
Gain Creators Pain Relievers Products + Services

Own illustration, based on Alexander Osterwalder's Value Proposition Canvas

For a digital product or service to offer real added value, it must be developed with the needs of the target group in mind. Using methods such as design thinking and jobs-to-be-done (JTBD), we put ourselves in the users' shoes and identify the problems that really need to be solved. Customer journey mapping helps us to understand the user experience across all touchpoints and improve it in a targeted manner. In addition, we use the Value Proposition Canvas to structure the value proposition and align it with specific customer needs.